Adidas Forever Sport: how can the lack of forms make it an advantage
Adidas Forever Sport: how can the lack of forms make it an advantage
This series of ads grabbed our attention as great examples of how to use the print format to great creative effect. The use of the fold to bring the excersises to life makes the ads really impactful
Why fight the fold when you can leverage it to bring your print ad to life? That was Adidias philosophy with this magazine ad for its Forever Sports campaign. This double-page spread cleverly uses the fold to make the static image dynamic. When you open and close the pages, the athlete does a crunch
Источник: Magnetic
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