The Transformation
Delhaize collaborated with local schools, allowing children to rename 12 types of produce. Carrots became “Orange Rockets,” courgettes turned into “Troll Bats,” and even oyster mushrooms became “Gnome Trumpets.” The names adorned in-store signage, packaging, and even receipts.

The Impact
This imaginative twist on veggies worked wonders. In just two weeks, Delhaize sold over 2 million “magic vegetables,” and sales skyrocketed by 151%.

Why It Matters
In a fiercely competitive market, Delhaize found a unique way to stand out. By showcasing their commitment to customer health and creating a child-friendly shopping experience, they captured both young hearts and parent loyalty.

The Personal Touch

The children’s involvement made the campaign relatable. Just as Visit Britain’s “Great Chinese Names for Great Britain” campaign drew more Chinese tourists with relatable names for landmarks, Delhaize’s strategy resonated with kids and parents alike

Источник: Medium