Walmart-owned Flipkart, one of India’s leading ecommerce companies, launched a print campaign on a national daily to promote their holiday season sales. They peppered the full front page with QR Codes, which led to hugely discounted deals and a free iPhone on their app. Deals were kept oblivious, with users having to scan a random QR to get lucky. The campaign blew out 24 hours after launch, resulting in 2M+ QR Code scans with loads of shares and social visibility.

Historically, Flipkart heavily relied on print media to spread the word about Big Billion Days. However, according to Pratik, the repetitive templates, limited reach, and high costs often resulted in a low return on investment. The team searched for a fresh, unique, and disruptive strategy to attract eyeballs and significantly boost engagement.

Flipkart highlighted the top offers in newspapers behind Uniqode’s QR Codes and incentivized readers to scan them. Each QR-Code redirected readers to the Flipkart page, which helped them discover the top offers themselves. Flipkart's creative and unique approach got many people talking, leading to amplified shares, engagement, and brand visibility.