How Makro’s Life Extending Stickers Are Reducing Food Waste and Saving Money.

Food waste is a growing global concern, and Colombia is no exception. According to the Food and Agriculture Organization (FAO) and the National Department of Planning, an astonishing 6.1 million tons of food are wasted annually in the country, with 40% of this waste consisting of fruits and vegetables. Recognizing this issue, Makro Supermarkets has taken a bold step toward sustainability by launching an innovative initiative to combat food waste while helping consumers save money.

The Innovative Solution: Life Extending Stickers
Makro introduced a simple yet effective solution—Life Extending Stickers—to encourage the consumption of fruits and vegetables at every stage of ripeness. Traditionally, consumers avoid buying overly ripe produce due to cosmetic reasons, leading to unnecessary waste. However, these biodegradable, eco-friendly stickers provide guidance on how to use fruits and vegetables at different ripeness levels, ensuring nothing goes to waste.

Makro strategically placed Life Extending Stickers on items and organized supermarket displays based on their ripeness level. Additionally, the pricing strategy was adjusted—the riper the fruit, the cheaper it became—encouraging shoppers to purchase produce at different stages while saving money.

Источник: COTW